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FREQUENTLY ASKED QUESTIONS

Why do companies conduct market research? What's the difference between qualitative and quantitative research and when should each be used? How many samples are required to make data statistically relevant? Check out our FAQ page for answers to these questions and others..
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GLOSSARY OF TERMS

Stumped by your manager's request for cross-tabulation results or qualitative customer feedback? Go to Quirk's Guide for a list of Common and Uncommon Marketing Research Words and Phrases or About.com's list of marketing terms and definitions.

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