Brand Health
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A company’s brand health is ever-changing, but today’s social media environment has actually made it easier to track. Forrester Analyst Christopher Stutzman suggests that CMOs must demand a new dashboard … Continue reading

Categorized in Market Research, Marketing Communications, Social Marketing



How Marketers Are Using Social Media
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3,300 social media marketers provided feedback in a 2011 survey sponsored by the Social Media Examiner. There’s a lot of interesting and helpful data in their report – on the … Continue reading

Categorized in Social Marketing



Why Win/Loss
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When we walk into a new client’s office, Win/Loss is always our first topic of conversation. Why? We think it’s critical for every company to understand why they are winning … Continue reading

Categorized in Market Research
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